Our Business Ethics – reflecting on 2023

What a year 2023 has been, on a personal note I’m truly proud of the company and where we are pushing to be within the industry – none of which is possible without some key elements. 

1. Our staff team – they are amazing. 

We don’t have masses of staff, finding and employing good people is like finding the pot of gold at the end of the rainbow or a mythical unicorn, and we’ve definitely struck gold with ours. They care about what we do, our products, and most of all, they care about the service they provide you guys. It’s more than just a quick sale. I witnessed this first hand over the last two days just how much our customers mean to our staff and I’m extremely proud to share a working environment with them.  

2. Our business ethics aren’t the same as some of our competitors. 

We don’t have “sales reps”, we don’t have staff out on the road desperate to meet unachievable sales targets. Because of this, you aren’t just a number to them. Your enquiries matter to them because they want to help you, not because they want to fob you off with x, y and z on top of the a, b and c which was all you really needed when you called.

3. Our Customers – we need you! 

You call us to discuss issues you are having in your workshops, however opportunities to catch up with you are just as important to us, because we need your feedback to further develop our own offerings. It’s a full circle and we value it more than you know. We are grateful for every single one of you who took the time out of your day to come and visit our stand this week. 

4. We walk in your shoes! 

We are the customer too. Many of you know that we also run an industrial powder coating business that also undertakes alloy wheel refurbs , and we understand the challenges that our customers face on a daily basis with speed and processes not just for stripping, but coating too. We are very lucky to be supported by an amazing network of suppliers that we can rely on to support us, and we hope that we fit into that category for you too.

Thanks again for your support on a daily basis. Without you our crazy Ribble cogs wouldn’t keep turning!

Emma 💚

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